Nike(demo data)

nike.com · Athletic footwear

GEO score

18/ 100▲ 3

Client report

AI Visibility

Of everything the engines say about brands in these questions, how much of it is us?

Share of voice over time

Brand mention rate

All prompts

65%

named in 26 of 40 answers

Nikeyou65%
Brooks60%
Asics50%
Hoka50%
New Balance40%
Adidas30%
On Running10%

Average brand position

All prompts

2.5

2nd of 7 brands named

Brooks1.7
Nikeyou2.5
New Balance2.8
Hoka2.8
Adidas2.9
Asics3
On Running3.8

named first (1.7)named last (3.8)

Share of voice, by engine

All prompts

21%▲ 3vs last week

average across 4 engines

ChatGPT20% · named in 6 of 10
Google Gemini20% · named in 6 of 10
Google AI Overview23% · named in 7 of 10
Google AI Mode23% · named in 7 of 10

Branded vs non-branded prompts

All prompts

10 prompts audited

Branded prompts30%
Non-branded prompts70%

Citations — what the answers were built from

Citation rate, by engine

All citations

15%▲ 7vs last week

6 of 40 answers read a page on nike.com

ChatGPT0% · 0 of 10
Google AI Overview20% · 2 of 10
Google AI Mode20% · 2 of 10
Google Gemini20% · 2 of 10

ChatGPT answered its questions without reading nike.com once.

Fix this in the Action Plan

Source types feeding the answers

All citations

Editorial & review media: 46%17
Community & forums: 19%7
Rival official sites: 16%6
Retail & marketplaces: 14%5
Your own site: 5%2

Top cited sources & domains

All citations

5% of them are nike.com. The rest are pages Nike does not control.

reddit.comCommunity6Earned, not bought
runnersworld.comEditorial4Needs a pitch
runrepeat.comEditorial4Needs a pitch
fleetfeet.comRetail3Fill in a form
brooksrunning.comBrooks2Earned, not bought
healthline.comEditorial2Needs a pitch
nike.comNike2

Win these sources

AI Visibility

Share of voice over timeiEach brand's share of all the brand mentions across the answers. The lines add up to 100%.

Brand mention rateiHow many of the answers named each brand. Several brands can be named in one answer, so these do not add up to 100%.

Average brand positioniHow early in an answer each brand gets named, averaged over the answers naming it. Left is earlier, and earlier is better.

Share of voice, by engineiOn each engine, how many of that engine's brand mentions were yours. The four average to the score in the header.

Branded vs non-branded promptsiWhat the tracked set is made of: questions that name Nike, and questions about the market.

Citations — what the answers were built from

Citation rate, by engineiHow often each engine built its answer from a page on nike.com. Reported beside the score, not counted in it.

Source types feeding the answersiEvery cited page grouped by what kind of source it is. The type decides what it takes to get onto it.

Top cited sources & domainsiThe domains the answers were built from, counted once per prompt.

Share of voice over time

Brand mention rate

Average brand position

Share of voice, by engine

Branded vs non-branded prompts

Citation rate, by engine

Source types feeding the answers

Top cited sources & domains