Otterly runs $29, $189 and $489 a month, with 15, 100 and 400 tracked prompts. The four engines included on the paid tiers are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google Gemini, Google AI Mode and Claude are add-ons: Gemini costs a further $59 a month on Standard and $149 on Premium.
Key takeaways
- Lite $29 tracks 15 prompts and only ChatGPT and Google AI Overviews.
- Standard $189 is 100 prompts, Premium $489 is 400, both on the same four engines.
- Gemini, Google AI Mode and Claude are priced separately on every tier.
- Adding Gemini and Google AI Mode to Premium takes it from $489 to $787 a month.
- Unlimited team members on every plan, and an agency programme with pitch workspaces.
Otterly is the cheapest credible entry point in this category, and its plan cards say "Tracking of 4 AI Search Engines". Read the line underneath before you compare it with anything.
Everything below was read off Otterly's own pricing page on 6 August 2026.
Otterly pricing and plans
| Plan | Price | Prompts | Engines included | Workspaces |
|---|---|---|---|---|
| Lite | $29/mo | 15 | 2 | 1 |
| Standard | $189/mo | 100 | 4 | Unlimited |
| Premium | $489/mo | 400 | 4 | Unlimited |
| Enterprise | Custom | Custom | 4 + | Unlimited |
Annual billing is 15% off, daily tracking is on every tier, and team members are unlimited everywhere — including the $29 plan.
The engine list is the thing to check
The four engines on Standard and Premium are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Lite includes two: ChatGPT and Google AI Overviews.
Google Gemini is not in any plan. Nor is Google AI Mode, nor Claude. All three are add-ons with their own prices:
| Engine | Lite | Standard | Premium |
|---|---|---|---|
| Google AI Mode | $9/mo | $59/mo | $149/mo |
| Google Gemini | $9/mo | $59/mo | $149/mo |
| Claude | $29/mo | $109/mo | $439/mo |
So a Premium customer who wants Gemini and Google AI Mode alongside the four included engines pays $489 + $149 + $149 = $787 a month. Adding Claude as well takes it to $1,226.
That is not hidden — it is printed on the same page, in a table under the plans. But it changes the comparison completely, and the plan cards do not carry it.
Extra prompts are priced the same way
+100 search prompts is $99 a month on Standard or Premium, and is not available on Lite. Annually it is $1,020, which is $85 a month — so the annual add-on is cheaper per month than the monthly one, unlike the engine add-ons where annual works out slightly dearer than twelve monthly payments on some rows.
Worth doing the arithmetic against simply moving up a tier: Standard at $189 plus two prompt add-ons is $387 for 300 prompts, against Premium's $489 for 400. The upgrade is better value past roughly 300.
What the agency programme adds
Otterly runs a separate Agency Partner status, and it is well aimed:
- More prompts at the same price — 150 on Standard instead of 100, 500 on Premium instead of 400.
- Unlimited workspace management, a separate environment per client with one login for the team.
- Pitch workspaces — run audits for prospects before they sign.
- Your own reporting, custom Looker Studio dashboards under the agency's branding.
- One invoice across every workspace and project.
Pitch workspaces and per-client environments are the two things agencies in this category actually ask for, and Otterly is one of only two vendors whose pricing page names them.
Where it stops
The $29 Lite tier tracks 15 prompts on two engines with three recommendations a month. It is a real plan rather than a trial, but 15 prompts is a sample of a market rather than a measurement of one.
The larger issue is the unbundling. Charging separately per engine is a defensible model — it is what several competitors do — but it means the headline price and the price you end up paying are different numbers, and the gap grows with the tier. At Premium the two Google add-ons cost more than Standard's entire subscription.
How Otterly compares to GEO Autopilot
| Otterly Standard | GEO Autopilot Starter | |
|---|---|---|
| Price | $189/mo | $89/mo |
| Prompts | 100 | 100 |
| Engines included | 4 | 4 |
| Which engines | ChatGPT, Google AIO, Perplexity, Copilot | ChatGPT, Google Gemini, Google AI Mode, Google AI Overview |
| Gemini | +$59/mo | Included |
| Google AI Mode | +$59/mo | Included |
| Seats | Unlimited | 1 |
| Deliverable | Reports, recommendations, GEO audit | Report and recommendations, with the pages drafted |
Two honest notes. Otterly's unlimited team members beat ours outright, and they cover Perplexity and Copilot where we do not — if those are the surfaces your buyers use, we do not measure them and are not pretending to. Their agency programme is also better developed than anything we ship today.
The difference is what the headline price contains. Matching our four engines on Otterly Standard means $189 + $59 + $59, and that is before the two engines they have and we do not.
Verdict
Genuinely cheap at the bottom, and genuinely well built for agencies at the top. Price the add-ons before comparing it with anything else: the engines most people assume are included are the ones sold separately, and on Premium they cost more than a second subscription.
What to do next
Work out which engines your buyers actually use before pricing any of this. Four included engines is worth nothing if the one your market uses is the $149 add-on — and that is something to measure, not assume.
FAQ
- How much does Otterly AI cost?
- Lite is $29 a month, Standard $189 and Premium $489, with Enterprise custom. Annual billing is 15% off. Those tiers carry 15, 100 and 400 tracked prompts.
- Does Otterly track Google Gemini?
- Not as part of any plan. Gemini is a paid add-on: $9 a month on Lite, $59 on Standard and $149 on Premium. Google AI Mode is priced identically and Claude costs more.
- Which engines are included in Otterly's plans?
- Standard and Premium include four: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Lite includes two — ChatGPT and Google AI Overviews.
- Does Otterly charge per seat?
- No. Unlimited team members are listed on every tier including the $29 one.
- Is Otterly good for agencies?
- There is a dedicated Agency Partner programme: 150 prompts on Standard instead of 100 and 500 on Premium instead of 400, unlimited client workspaces, pitch workspaces for prospects, Looker Studio reporting under your own branding, and one invoice across all workspaces.
Sources
- Otterly AI pricing — Otterly AI, 2026
- otterly
- pricing
- tool reviews
- agencies