Profound starts at $99 a month, and that tier tracks one engine — ChatGPT — across 50 prompts with no exports. Multi-engine tracking begins at $399 a month for three engines and 100 prompts. The nine-engine version is Enterprise, priced on a call. For a small team the real entry price is $399, not $99.
Key takeaways
- Starter at $99/month is ChatGPT only: 50 prompts, 1,500 responses a month, one seat, no CSV or JSON export.
- Growth at $399/month adds Perplexity and Google AI Overviews — three engines, 100 prompts, 9,000 responses.
- The full set of nine engines, the API, SSO and SOC 2 are Enterprise, and Enterprise has no public price.
- History is 'all time' on every tier, which is unusually generous in this category.
- Priced per prompt, Growth works out at roughly $4 per tracked prompt per month.
Most tools in this category save the surprise for the pricing page, where the plan carrying the product's reputation turns out to sit two tiers above the one with the headline number. Profound is the most established name here, and it is worth being precise about what each tier actually does.
Everything below was read off Profound's own pricing page on 6 August 2026.
Profound pricing and plans
| Plan | Price | Prompts | Engines | Responses / month | Seats | Export |
|---|---|---|---|---|---|---|
| Starter | $99/mo | 50 | ChatGPT only | 1,500 | 1 | None |
| Growth | $399/mo | 100 | 3 | 9,000 | 3 | CSV, JSON |
| Enterprise | Custom | Custom | Up to 9 | Custom | Custom | CSV, JSON |
Annual billing is advertised as two months free. Prompt frequency is daily on every tier, and history is "all time" on every tier — that last one is worth noting, because several competitors ration history by plan.
Which engines Profound tracks
The nine surfaces are ChatGPT, Perplexity, Google AI Mode, Google Gemini, Microsoft Copilot, Grok, DeepSeek, Anthropic Claude and Google AI Overviews.
- Starter: ChatGPT.
- Growth: ChatGPT, Perplexity, Google AI Overviews.
- Enterprise: up to all nine.
The gap between one engine and three is the gap between $99 and $399. If the engine you came to track is Gemini or Claude, no self-serve tier reaches it.
Where Profound genuinely leads
Two things are hard to match.
Prompt Volumes — data on what people are actually asking answer engines, rather than a list of prompts you guessed at. No competitor in this price band publishes anything equivalent. It is Enterprise-only for searches, though Growth gets "relevant keywords".
Agent Analytics — tracking AI-sourced traffic and attribution across your domains, with integrations for Cloudflare, Akamai, Fastly, AWS, GCP, Vercel, Netlify, WordPress and Google Analytics. Domains tracked are unlimited on every tier, including Starter, which is unusual.
The customer base is real and enterprise, and the depth of the top tier is not in question.
Where it stops
The $99 tier is not a small version of the product. One engine, no export, one seat, one language, one region: it is an orientation, and the pricing page is fairly honest about that in its feature table.
Pricing is also per prompt in effect. At Growth, 100 prompts for $399 works out around $4 per tracked prompt per month. That number matters more than the headline once you are tracking several brands, because prompts are what the cost scales on across every tool in this category.
How Profound compares to GEO Autopilot
| Profound | GEO Autopilot | |
|---|---|---|
| Entry price | $99/mo, ChatGPT only | Free — 10 prompts, one run, kept |
| Multi-engine entry | $399/mo, 3 engines | $89/mo, 4 engines, 100 prompts |
| Engines measured | Up to 9, tiered | 4 on every plan: ChatGPT, Google Gemini, Google AI Mode, Google AI Overview |
| Prompts at that price | 100 | 100 |
| Deliverable | Dashboard, exports, Agents credits | Report and recommendations, with the pages drafted |
| Pricing model | Demo-led above Growth | Published |
Two honest notes on that table. Profound tracks more surfaces than we do — nine against four — and if you need Grok or DeepSeek, we do not have them and are not pretending to. What is different is the price of the first tier where more than one engine runs, and what comes out at the end: we write the pages, rather than handing back a dashboard and a credit balance.
Verdict
Profound is a serious product aimed at teams with a dedicated owner for AI search. Judge it on Growth at $399, not on Starter at $99 — Starter is a demonstration of the interface rather than a working subscription. If the brands you are tracking are small and the budget is not four figures a quarter, the tier that fits you is not the one on the left of the pricing page.
What to do next
Measure your own brand before comparing tools. Which questions your buyers actually ask, which engines answer without naming you, and whose pages those answers were built from — that tells you what capability you need, and it is a different answer for almost everybody.
FAQ
- How much does Profound cost?
- Three tiers. Starter is $99 a month for ChatGPT only and 50 prompts. Growth is $399 a month for three engines and 100 prompts. Enterprise is custom-priced and covers up to nine engines. Annual billing is advertised as two months free.
- Is the $99 Starter plan worth it?
- Only as an orientation. It tracks a single engine, caps at 50 prompts and 1,500 responses a month, gives one seat, and has no export at all — so nothing leaves the dashboard. If you need a second engine or a spreadsheet, you are on Growth.
- Which engines does Profound track?
- Up to nine across the range: ChatGPT, Perplexity, Google AI Mode, Google Gemini, Microsoft Copilot, Grok, DeepSeek, Anthropic Claude and Google AI Overviews. Starter gets one of them, Growth gets three, and the rest are Enterprise.
- Does Profound have a free trial?
- The Growth plan carries a self-serve 'try for free' entry point. Starter is 'Get Started' and Enterprise is a demo request.
- Who is Profound best for?
- Teams with a dedicated owner for AI search and a budget that starts at $399 a month. It is not built for someone tracking one small brand, and the Starter tier is not a working version of the product.
Sources
- Profound pricing page — Profound, 2026
- profound
- pricing
- tool reviews